“NETWORKING IS OVERRATED”

Writes Adam Grant, a professor at the Wharton School.  Although the article “Good News for Young Strivers: Networking is Overrated” is not written specifically for artists, much of what the author has to say is applicable.  “If you make great connections, they might advance your career.  If you do great work, those connections will be easier to make. Let your insights and your outputs – not your business cards – do the talking.” Read the full article:

https://www.nytimes.com/2017/08/24/opinion/sunday/networking-connections-business.html?mcubz=3&_r=1

WHY I WON’T USE THE WORD “GALLERIST”

I read recently that an organization that provides career support services to artists is sponsoring a podcast that describes the differences between art dealers and gallerists.   In my humble opinion, they are one in the same.  Excerpt follows from How to Survive & Prosper as an Artist: Selling Yourself without Selling Your Soul (Publication date: April 2018):  https://www.amazon.com/dp/1621536130/?tag=artisthelpnetwor:

“Somewhere between the mid-1990s and early 2000s, art dealers in New York reinvented themselves and changed the title of their occupation to “gallerist.” . . . The new title arrived with a set of rules regarding who can use the title and who cannot. As an attempt to explain the difference between an art dealer and a gallerist, a gallery owner interviewed in the New York Times1 described an art dealer as one who buys and sells art but does not represent artists. The article also suggested that a gallerist nurtures artists . . . . Although the new title is pretentious and a less-than-subtle embellishment of the occupation of “salesperson,” it can also be interpreted that the “ist” at the end of “gallerist” symbolically represents yet another encroachment into an “artist’s” territory. It can be compared to the 50 percent sales commissions art dealers receive, an implication that they are major contributors to the creation of artwork! Therefore, this is the only section of the book that will refer to art dealers as gallerists!

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  1. Grace Glueck, “Old Business, New Name: Behold the Gallerist,” New York Times, www.nytimes.com/2005/12/24/arts/design/old-business-new-name-behold-the-gallerist.html. to art dealers as gallerists!

WORDS AND PHRASES THE ART WORLD CAN DO WITHOUT

emerging artist; midcareer artist; pushing the boundaries; branding; selling out; starving artist;edgy; safe danger; iconic; gallerist; lives and works (Found in bios, articles, and press releases, e.g., “she works and lives in New York City.”  Would the artist work in Chicago but live in New York City!!!!)

ADVICE ABOUT PODCASTS FOR ARTISTS

Podcasts offer audio programming, and can serve as another effective art marketing tool when used to record artist interviews. If you have been interviewed, provide a link on your website. If you have not been the subject of a podcast interview, stage an interview. Prepare a set of questions pertaining to your artwork, creative ideas and your life, and ask a colleague to serve as the host/interviewer. Or, if an interview has appeared in print, request permission from the publication to duplicate the interview as a podcast, in which case you would also ask a colleague to serve as the interviewer. If you stage an interview or convert an interview in print into an audio format, publish the podcast on iTunes and create a link to add to your website.

When adding videos or podcasts to your website, include a title and a short description. Announce the availability of a podcast or video in your blog or/ newsletter.

Additional information about creating a podcast can be found in the book Introduction to Podcast Technology: Discover the Essential Tools and Techniques You Need to Record, Produce and Launch Your Podcast by David Power, which guides readers through each stage of a podcast creation process in detail and offers precise, step-by-step instructions on the essential tools and techniques you need to record, produce and launch a podcast. More podcast resources

 

MORE GOOD NEWS FROM W.A.G.E. (Working Artists and the Greater Economy)

As of August 2017, 44 organizations have been certified and have agreed to W.A.G.E.’s payment provisions to artists.  New payment categories have been added, including provisions to:  Compensate artists who participate in traveling exhibitions; and compensate artists who give a talk in conjunction with an exhibition — who will receive a separate compensation fee in addition to the money they receive for an exhibition. W.A.G.E., is the activist organization founded in 2008 to establish “sustainable economic relationships between artists and the institutions.” For additional information visit W.A.G.E.’s new website.

A NEW EDITION OF MY BOOK

A new edition of my book, How to Survive & Prosper as an Artist: Selling Yourself without Selling Your Soul will be published in February. Prepublication orders are now being accepted at Amazon.  Written for fine artists ready to launch their careers as well as experienced artists who wish to relaunch their careers. Empowers artists to take control of their careers to create a fulfilling life and earn a decent income. This newly revised edition continues to demystify the inner workings of the art world and challenge the status quo. New topics include: Feedback on new business models for artists (going to the extreme); use of social media and website development as marketing and publicity tools and what does and doesn’t work; importance of differentiating between the “art-buying public” and the “general public”; new suggestions for establishing and calculating prices for artwork; neighborhood gentrification and the growing challenges of securing a reasonably priced live/work space – and much more on many other important subjects.

ART PRESS MAILING LISTS – Updated December 2016

International, National & Regional Art Press List. Email and snail mail addresses of arts writers, editors, and international, national and regional publications. Includes arts, general interest, and arts-related radio and television programs. Updated annually and on an ongoing basis. Available as a hard copy and on an Excel database. http://carollmichels.com/index.php/art-world-contacts/2-uncategorised/86-international-national-and-regional-art-press

Art Critics List. Email and snail mail and email addresses art critics, primarily in the New York City area. Updated annually and on an ongoing basis. Available as a hard copy and on an Excel database.
www.carollmichels.com/index.php/art-world-contacts/2-uncategorised/85-art-critics

New York Area Art Press List, Email and snail mail addresses of art press contacts in the New York area. Also includes “listing columns” in New York and guidelines for preparing a listing news release. Updated annually and on an ongoing basis. Available as a hard copy and on an Excel database.
www.carollmichels.com/index.php/art-world-contacts/2-uncategorised/87-new-york-area-art-press

Interior Design and Architecture Press List. Email and snail mail addresses of writers, editors, and publications covering interior design, architecture, and landscape architecture. Updated annually and on an ongoing basis. Available as a hard copy and on an Excel database. www.carollmichels.com/index.php/art-world-contacts/2-uncategorised/88-interior-design-architecture-press-list