Podcasts offer audio programming, and can serve as another effective art marketing tool when used to record artist interviews. If you have been interviewed, provide a link on your website. If you have not been the subject of a podcast interview, stage an interview. Prepare a set of questions pertaining to your artwork, creative ideas and your life, and ask a colleague to serve as the host/interviewer. Or, if an interview has appeared in print, request permission from the publication to duplicate the interview as a podcast, in which case you would also ask a colleague to serve as the interviewer. If you stage an interview or convert an interview in print into an audio format, publish the podcast on iTunes and create a link to add to your website.

When adding videos or podcasts to your website, include a title and a short description. Announce the availability of a podcast or video in your blog or/ newsletter.

Additional information about creating a podcast can be found in the book Introduction to Podcast Technology: Discover the Essential Tools and Techniques You Need to Record, Produce and Launch Your Podcast by David Power, which guides readers through each stage of a podcast creation process in detail and offers precise, step-by-step instructions on the essential tools and techniques you need to record, produce and launch a podcast. More podcast resources