Podcasts offer audio programming, and can serve as another effective art marketing tool when used to record artist interviews. If you have been interviewed, provide a link on your website. If you have not been the subject of a podcast interview, stage an interview. Prepare a set of questions pertaining to your artwork, creative ideas and your life, and ask a colleague to serve as the host/interviewer. Or, if an interview has appeared in print, request permission from the publication to duplicate the interview as a podcast, in which case you would also ask a colleague to serve as the interviewer. If you stage an interview or convert an interview in print into an audio format, publish the podcast on iTunes and create a link to add to your website.

When adding videos or podcasts to your website, include a title and a short description. Announce the availability of a podcast or video in your blog or/ newsletter.

Additional information about creating a podcast can be found in the book Introduction to Podcast Technology: Discover the Essential Tools and Techniques You Need to Record, Produce and Launch Your Podcast by David Power, which guides readers through each stage of a podcast creation process in detail and offers precise, step-by-step instructions on the essential tools and techniques you need to record, produce and launch a podcast. More podcast resources


MORE GOOD NEWS FROM W.A.G.E. (Working Artists and the Greater Economy)

As of August 2017, 44 organizations have been certified and have agreed to W.A.G.E.’s payment provisions to artists.  New payment categories have been added, including provisions to:  Compensate artists who participate in traveling exhibitions; and compensate artists who give a talk in conjunction with an exhibition — who will receive a separate compensation fee in addition to the money they receive for an exhibition. W.A.G.E., is the activist organization founded in 2008 to establish “sustainable economic relationships between artists and the institutions.” For additional information visit W.A.G.E.’s new website.


A new edition of my book, How to Survive & Prosper as an Artist: Selling Yourself without Selling Your Soul will be published in February. Prepublication orders are now being accepted at Amazon.  Written for fine artists ready to launch their careers as well as experienced artists who wish to relaunch their careers. Empowers artists to take control of their careers to create a fulfilling life and earn a decent income. This newly revised edition continues to demystify the inner workings of the art world and challenge the status quo. New topics include: Feedback on new business models for artists (going to the extreme); use of social media and website development as marketing and publicity tools and what does and doesn’t work; importance of differentiating between the “art-buying public” and the “general public”; new suggestions for establishing and calculating prices for artwork; neighborhood gentrification and the growing challenges of securing a reasonably priced live/work space – and much more on many other important subjects.