Podcasts offer audio programming, and can serve as another effective art marketing tool when used to record artist interviews. If you have been interviewed, provide a link on your website. If you have not been the subject of a podcast interview, stage an interview. Prepare a set of questions pertaining to your artwork, creative ideas and your life, and ask a colleague to serve as the host/interviewer. Or, if an interview has appeared in print, request permission from the publication to duplicate the interview as a podcast, in which case you would also ask a colleague to serve as the interviewer. If you stage an interview or convert an interview in print into an audio format, publish the podcast on iTunes and create a link to add to your website.

When adding videos or podcasts to your website, include a title and a short description. Announce the availability of a podcast or video in your blog or/ newsletter.

Additional information about creating a podcast can be found in the book Introduction to Podcast Technology: Discover the Essential Tools and Techniques You Need to Record, Produce and Launch Your Podcast by David Power, which guides readers through each stage of a podcast creation process in detail and offers precise, step-by-step instructions on the essential tools and techniques you need to record, produce and launch a podcast. More podcast resources


MORE GOOD NEWS FROM W.A.G.E. (Working Artists and the Greater Economy)

As of August 2017, 44 organizations have been certified and have agreed to W.A.G.E.’s payment provisions to artists.  New payment categories have been added, including provisions to:  Compensate artists who participate in traveling exhibitions; and compensate artists who give a talk in conjunction with an exhibition — who will receive a separate compensation fee in addition to the money they receive for an exhibition. W.A.G.E., is the activist organization founded in 2008 to establish “sustainable economic relationships between artists and the institutions.” For additional information visit W.A.G.E.’s new website.


A new edition of my book, How to Survive & Prosper as an Artist: Selling Yourself without Selling Your Soul will be published in February. Prepublication orders are now being accepted at Amazon.  Written for fine artists ready to launch their careers as well as experienced artists who wish to relaunch their careers. Empowers artists to take control of their careers to create a fulfilling life and earn a decent income. This newly revised edition continues to demystify the inner workings of the art world and challenge the status quo. New topics include: Feedback on new business models for artists (going to the extreme); use of social media and website development as marketing and publicity tools and what does and doesn’t work; importance of differentiating between the “art-buying public” and the “general public”; new suggestions for establishing and calculating prices for artwork; neighborhood gentrification and the growing challenges of securing a reasonably priced live/work space – and much more on many other important subjects.

ART PRESS MAILING LISTS – Updated December 2016

International, National & Regional Art Press List. Email and snail mail addresses of arts writers, editors, and international, national and regional publications. Includes arts, general interest, and arts-related radio and television programs. Updated annually and on an ongoing basis. Available as a hard copy and on an Excel database.

Art Critics List. Email and snail mail and email addresses art critics, primarily in the New York City area. Updated annually and on an ongoing basis. Available as a hard copy and on an Excel database.

New York Area Art Press List, Email and snail mail addresses of art press contacts in the New York area. Also includes “listing columns” in New York and guidelines for preparing a listing news release. Updated annually and on an ongoing basis. Available as a hard copy and on an Excel database.

Interior Design and Architecture Press List. Email and snail mail addresses of writers, editors, and publications covering interior design, architecture, and landscape architecture. Updated annually and on an ongoing basis. Available as a hard copy and on an Excel database.


Many artists pay two monthly rents: one for studio space and another for housing. The growing problem is compounded by gentrification, with artists unable to afford to live in the neighborhoods they helped to pioneer. Consequently, cities are facing the threat of losing their thriving arts communities that generate tourist dollars, encourage economic development, create jobs, and fosters community pride.

Last month, through an innovative program called ArtCondo, a group of artists and one nonprofit purchased a 6,400 square foot lot in New York City’s South Bronx – that will become 20,000 square feet of artist work/live spaces, studio work spaces, timeshares for non-local artists, and a non-profit community facility space. ArtCondo was founded by artists Michele Gambetta and Matthew Fletcher. Other participants include: Amy Cheng, Barbara Broughel, Allan McCollum, Tracy Calvan, Gordon Fearey, and Glass Farm Ensemble. Participants leveraged their collective buying power to create a new and sustainable creative model with working spaces in NYC. For additional information:

Also in New York City, the mayor has pledged to provide 1,500 affordable housing units for artists and musicians by 2025.

Some of the other cities that are tackling the problem:

New Orleans, Bell Artspace Campus that will transform three buildings into 79 units of affordable live/work housing for low- to moderate-income artists, cultural workers and families.

Tenneesee; The Housing Fund, a nonprofit organization received a $200,000 grant from the Kresge and Surdna Foundations to support the development of the purchase, purchase/rehabilitation, or new construction of artist live/work space in Middle Tennessee..

Dallas is planning an Arts District that would provide affordable housing and workspace for creative professionals ane their families.

Salt Lake City. Creates affordable housing and workspace for artists through the nonprofit organization Artspace.


BBB Warns Artists: Beware of Emails About Buying Art. How to detect art scams and what to look for. Sponsored by the Better Business Bureau of St. Louis, Missouri.

Stop Art Scams. Artists Kathleen McMahon uses her blog to educate, help, and prevent artists from becoming scam victims.

Known Scammer Names Used in Art-Related Email Scams. . A service of artist Kathleen McMahon.


Art and Debt is a platform dedicated to a discussion about the growing massive debt of art students and the effect it has on the work of artists.

The website was founded to coincide with a conference, The Artist as Debtor at Cooper Union on January 23, 2015 hosted by Coco Fusco and Noah Fischer.

More about the conference: “We live in an era of unprecedented profits from contemporary art sales and massive debts incurred by art students. Are these phenomena related? Is it a coincidence that in an age in which art can be made from nothing, the price attached to an art degree is staggeringly high? Contemporary art institutions amass great wealth through real estate development and the value of their holdings — why then do museums, art-related businesses and art schools rely so heavily on precarious and unpaid labor provided by artists? What are the connections between big money in the art world and the big debts taken on by so many young artists? Are artists encouraged to believe that extreme economic disparity is just part of the way the art world works? Do romantic ideas about merit and talent mask a system of indenture?”